ω-(p-Vinylphenyl)alkanols, including methanol, ethanol, propanol, pentanol, and hexanol, have been partially alkoxidated with potassium naphthalene to initiate anionic polymerization of ethylene oxide (EO) in order to directly prepare the corresponding α-p-vinylphenylalkyl-ω-hydroxy poly(ethylene oxide) (PEO) macromonomers. p-Vinylphenylmethanol, i.e. p-vinylbenzyl alcohol (VBA) afforded the expected well-defined macromonomer via living polymerization mechanism and the kinetics have been examined as a function of extent of potassium-alkoxidation.